RSCC Policy GA-15-01; 大众传媒

贝博体育

保单号码: GA-15-01

主题: 大众传媒

目的
Digital communications are 贝博体育’s (RSCC) primary means of communicating information to the campus community. The objective of this policy is to establish and maintain standards for sending mass 电子邮件 and other mass communications to students, 教师, 工作人员, and other constituencies utilizing college 电子邮件, 软件, 系统, 媒体, 还有其他资源.
介绍
1. “Mass communication” is any communication sent on, 在, 或者使用大学计算机, 电子邮件, 社交媒体, and/or other college-owned or operated communications 系统 to an entire college, 对学院的大部分学生来说, 或者是另一大群人, particularly those whose contact information is in possession of RSCC. 这类群体的例子包括, 但不限于, 所有的学生, 所有教师, 所有员工, 都是兼职教员, 所有员工都在一个特定的校园, 所有校友, 所有未来的学生. Mass communications include not only 电子邮件 and text mess年龄s, but also other forms of communication utilizing college resources.
  1. “Mass communication” does not include a communication: to a unit within a college (e.g., (单个部门或业务单位), to a list of subscribers who have elected to receive information, or to periodic announcements or other communications whose content has been reviewed and approved by the college regarding non-urgent matters of general interest to large segments of the college, 比如定期的校园通告.
  2. Although RSCC has processes in place to ensure that only college-approved information is disseminated through college websites, 社交媒体, 广告, 以及营销平台, information on those platforms does not fall within the definition of mass communications under this policy.
2. In order to preserve the effectiveness of mass communication and to avoid its improper use, RSCC has implemented this mass communication policy.
3. Mass communications may be sent only by individuals authorized to communicate on behalf of the college and only for information that furthers the college’s mission, 适用于大多数收件人, and is either very important or time sensitive. Appropriate subjects for mass communication include, 但不限于:
  1. 安全和保安通知和警报;
  2. Information essential to college operations;
  3. Notification of changes to policies and procedures; and
  4. Information considered sufficiently important by the president, 首席学术官, 警察局长, chief marketing/communications officer(s), 人力资源, 信息技术, 或者其他高级管理人员.
4. Inappropriate uses for mass communication, include, 但不限于:
  1. Mess年龄s that are personal in nature, 包括 those that express personal opinions;
  2. Mess年龄s sent by an individual that are not directly related to that individual’s job duties;
  3. 具有商业性质的信息, with the exception of those mess年龄s in support of college operations or business;
  4. 政治性的信息, 包括 those in support of or against any candidate, 聚会，派对, or position or that otherwise violate state law regarding political activity (T.C.A. §2-19-201等.);
  5. Solicitations for contributions or participation in activities not sponsored by the college; and
  6. Mess年龄s that are discriminatory or in violation of any college policy, 包括, but not limited to 信息技术 and 人力资源 policies.
5. Nothing in this policy shall be interpreted as contrary to TBR policy 1.03.02.60 .言论和表达自由. 访问完整的TBR策略 http://policies.tbr.edu/.
同意
1. Any individual using text messaging to send a mass communication is responsible for ensuring that consent has been obtained as required by the Telephone Consumer Protection Act.
2. College 工作人员 authorized to approve and send mass communications are the president, 副总统, and the Director of Marketing and Communications.
3. Employees and/or students wishing to send mass communications should work with the Director of Marketing and Communications for inclusion of such communication in the college Communicator or Just a Minute newsletters or through their respective vice president.
审批流程
1. The college president is responsible for determining a limited group of administrators who have authority to approve mass communications.
2. The chief information officer is responsible for implementing processes that permit only authorized administrators to use mass 电子邮件 and other mass communication distribution lists, and to disable the “reply to all” function for mass 电子邮件.
3. 在紧急情况或危机时期, the college president or designee may temporarily suspend applicable requirements of this policy.
责任
The Marketing and Communications director shall be responsible for development and maintenance of this policy for issuance by the Vice President of Institutional Effectiveness, 策划及学生成功计划.

TBR政策参考: 9.01.06.00

原生效日期: 02/12/2024

批准人: 克里斯托弗·L. 惠利,总统

办公室负责: Vice President for Institutional Effectiveness, 策划及学生成功计划

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